The Company

Severson & Associates began in 1997 as a training and consulting company focusing on personality style of employees, increasing stability with staff training, strategic planning, and improving a company as a whole to be more efficient. In 2000, the company added in the component of association management after seeing the need with the state campground associations.

Severson & Associates has grown to include promotional merchandise services, marketing and public relations, convention and travel planning, social media management, and non-profit growth. The company has worked with over 12 other state campground associations, several small and large-scale campgrounds, 45+ NFL players, established numerous client rebrands, planned and managed 1,000+ people events, and so much more!

The team at Severson & Associates prides itself on bringing their customer service to a new level while marketing its clients to their full potential. If you are looking for company training, management, marketing, public relations guidance or promotional materials for your business, we would love to help!

The Team

Lori Severson

Owner & President

Lori Severson is a management-training consultant who has inspired thousands to pursue success in their organizations. Lori’s motivational presentation style brings phenomenal energy and inspires participants to be the best they can be. Her passion for success and management excellence will inspire, challenge and encourage you to take action toward continuous improvement in yourself and your organization.

Speaking from proven knowledge gained as a success in the sales, training, operations and marketing arena, she will leave you with ideas that will remain with you long after her thought provoking sessions end.

Lori works closely with the campground industry as the Executive Director of Wisconsin Association of Campground Owners (WACO) as well as owning her own campground, Champions Riverside Resort and Bar & Grill in Galesville, Wisconsin.

Lori has also worked with companies like Disney, Jellystone Parks, Camp Snoopy, IBM, TRW, Ho-Chunk Nation, over 200 Manufacturing companies, trade associations and Foundations including acting as the Executive Director for the Gilbert Brown Foundation.

Carla Brown
Vice President
Tina Severson
Chief Operating Officer (COO)
Carrie Geary
Director of Brand Management
Danielle Todd
Director of Marketing & Events
Michelle Forsyth
Laurie Smith
Office Manager

The Testimonials

Lori has really made a difference in our team & she has the ability to draw people to our events. Individuals love to listen to her & she makes a difference in their lives, both personally and professionally. 

Jerry Papenfuss, Winona Radio

Our people were all impressed with the way the training sticks! So many times you walk away inspired but it usually doesn’t last. Lori’s stories relate so well to people that we all talked about them for a long time and kept focused on our goals. 

David Bue, Wells Fargo

Lori’s interactive style keeps you moving. The time went by so fast & we absorbed so much! We can’t wait to have her back again. 

Mary Bergin, KnitCraft St. Croix

The Mission Statement

To inspire each of our customers to be the best they can be by creating lasting, learning experiences and successful self promotions. We will act as the liaison between companies, individuals and teams to create win-win situations and positive reinforcement. We guarantee our programs 100%.