Lori Severson

Lori Severson

  • Executive Director of Wisconsin Association of Campground Owners (WACO)
  • President of S & H Ad Specialties
  • President of Severson & Associates
  • Owner of Champions Riverside Resort and Bar & Grill

Lori Severson is a management-training consultant who has inspired thousands to pursue success in their organizations. Lori's motivational presentation style brings phenomenal energy and inspires participants to be the best they can be. Her passion for success and management excellence wil inspire, challenge and encourage you to take action toward continuous improvement in yourself and your organization.

Speaking from proven knowledge gained as a success in the sales, training, operations and marketing arena, she will leave you with ideas that will remain with you long after her thought provoking sessions end.

Lori has also worked with companies like Disney, Jellystone Parks, Camp Snoopy, IBM, TRW, Ho-Chunk Nation, over 200 Manufacturing companies, trade associations and Foundations including acting as the Executive Director for the Gilbert Brown Foundation.


Lori has really made a difference in our team & she has the ability to draw people to our events. Individuals love to listen to her & she makes a difference in their lives, both personally and professionally. - Jerry Papenfuss, Winona Radio
Our people were all impressed with the way the training sticks! So many times you walk away inspired but it usually doesn't last. Lori's stories relate so well to people that we all talked about them for a long time and kept focused on our goals. - David Bue, Wells Fargo
Lori's interactive style keeps you moving. The time went by so fast & we absorbed so much! We can't wait to have her back again. - Mary Bergin, KnitCraft St. Croix